Tag

Franchise Marketing
A spa bed with towels, hot stones, and candles

Spas and Salons: Sample Objectives and Key Results (OKR)

Salon and spa franchises represent well over a million businesses across the U.S. According to IBISWorld, there are approximately 880,000 firms operating in the hair and nail salon industry within the U.S., providing direct employment opportunities for almost 1.2 million people. The health and wellness spa industry has over 22,000 businesses employing over 365,000 people. As the economy changes, salons and spas still employ many people.

(more…)

A gym with dumbbells, treadmills, and ellipticals

Gym and Fitness Franchises: Sample Objectives and Key Results (OKR)

In 2018, the worldwide fitness industry saw membership grow to a record-high 183 million users, revenue totaling an estimated $94 billion, and club count exceeding 210,000 facilities, according to the IHRSA Global Report. As the global landscape shifts, we will continue to see gyms making a meaningful contribution to the economy.

(more…)

A restaurant with orange and blue hues and several plants

Restaurant Franchises: Sample Objectives and Key Results (OKR)

According to the National Restaurant Association (NRA), there are more than 1 million restaurant locations in the U.S. with 12.5 million employees. Even in these changing times, the industry is still a major employer. See some sample Objectives and Key Results (OKRs) for restaurant franchises below.

(more…)

A man types emails on his laptop

Effective Email Marketing for Franchise Development Success

As record numbers of people look to the proven systems of franchising for their next opportunity, it’s time to be bold and authentic with your franchise sales. Don’t let the buzz over chatbots, paid search, and social media algorithms distract you from striking up high-conversion conversations through good old fashion email. 

(more…)

A magnifying glass sits on a laptop keyboard

Evaluate Your Franchise Recruitment Website

FranConnect has been a long-time partner of the International Franchise Association and Franchise Update Media to score franchise recruitment websites based on a set of best practices. Here you will find our most recent findings for franchise development performance using a franchise recruitment website as the main tool for driving leads.

(more…)

A cartoon hand sets franchises on different parts of a global map

5 Franchise Development Efforts That Increase Qualified Leads

Getting franchisee leads is important, but more important is getting qualified leads – these are the leads who are most likely to convert to a sale. Otherwise, a lot of time, effort, and money is wasted on the wrong candidates. Here are five franchise sales and marketing efforts that increase qualified leads.

(more…)

1 2 3 4 5