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Franchise Marketing
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Leveraging LinkedIn to Attract New Franchisees

LinkedIn is a powerful platform for attracting new franchisees if you know how to use it. It lets you showcase your achievements, share business updates with potential partners and engage them directly on what is generally considered a “trusted platform.” The key to ensuring success on LinkedIn is to optimize your profile, and there are a few ways to do that.

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8 Important Automotive KPIs

According to Franchise Direct, there’s 38,000 auto franchise units among over 100 concepts currently operating in the United States. These concepts include aftermarket parts and accessories, maintenance and repair and cosmetic and paint. We took a look at the most important KPIs in this segment of the franchise community.

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9 Important KPIs for Health and Fitness

Summer is approaching and gyms everywhere are packed with those trying to prepare to show off their hard work. If you are in the health and fitness industry, according to research, you have two important things on your mind: the success of your clients and the contribution you are making to your community. But you cannot help your members OR your community if you are not properly tracking the health of your business.

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3 Must-Have Ingredients for Franchisee Engagement

Franchising is a proven way to scale your business by distributing the risk and the reward across a community of franchisees. Yet, most franchisors struggle with engaging their franchisees, who are often the lifeblood of their growth and success. No matter how big or small you are as a company–you can’t afford to have franchisees struggle because they don’t have enough engagement with their parent brand.

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9 Important KPIs for Spa and Salon Franchises

While some spa and salon franchises recognize the need to measure key performance indicators (KPIs), many rely more on intuition than analyzing the numbers. And while it takes soft skills to create an inviting atmosphere, satisfied clients, and happy employees, understanding the numbers that drive your business will help your spa or salon find — and keep — its place in the market.

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5 Ways to Elevate Your Franchise Development Website

The franchise development website is an essential sales tool, helping brands accomplish several objectives at once: generate leads, prescreen prospects, share the brand story, and facilitate growth in target markets.

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