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Franchising Best Practices
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3 Tips to Improve Franchisee Relationships in 2022

Written by Kaleigh Wells

In a perfect world, franchisors and their franchisees would have the best of relationships; but as we all know, the real world is far from perfect. In fact, there are often times when franchisors and franchisees find themselves butting heads. In franchising, the relationship between the franchiser and franchisee is paramount to the success of both. So buzzwords like: communication, collaboration, integrity, and inclusivity all need to be backed up with actions in order for there to be any meaning for franchisees. In this blog post, we will discuss how franchisors can handle conflict when it arises, create opportunities to foster trust with franchisees, and set the stage for productive relationships as you scale your franchise brand.

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5 Ways to Elevate Your Franchise Development Website

The franchise development website is an essential sales tool, helping brands accomplish several objectives at once: generate leads, prescreen prospects, share the brand story, and facilitate growth in target markets.

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How to Use KPIs as a Tool for Franchise Business Planning

Key performance indicators (KPIs) are tightly integrated with franchise business planning because business plans contain key results (KRs). KPIs are a subset of these key KRs, which the franchise uses to measure its performance.

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4 Lessons Every Franchisor Should Learn From the Pandemic

As with many business challenges, the pandemic continues to provide valuable insights that can help franchisors strengthen and improve operations — not only to drive more revenue today, but to protect themselves against future disruptions.

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Community Marketing Tips for Franchisees

Community marketing is the one thing you want to get right for your franchisees. While you may have a marketing team, branding agency, or even a vendor that updates your social media, you can never outsource it completely.

There is no shortage of vendors that try to sell the magic bullet of marketing. Just like a sales professional trying to sell an “easy” weight loss program or a “fast” way to make money, they position it as a cake-walk once you make a hefty investment.

The truth is, marketing is exactly like getting to a healthier weight or making a more satisfying income; it is a step-by-step journey, where you learn along the way with true rewards at the end. But it is certainly not a cake-walk — no matter how many people try to sell it that way.

For a more realistic look at how you can build community marketing into your franchisees’ day-to-day processes, consider the tips below.

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Keep the Dirt Out of Your Franchise Sales Data

A dirty database is a like a dirty home. When a home is messy and unorganized, it’s hard to find anything. It seems to happen in an instant, too – once one item is put in the wrong place, the mess piles up. Particularly if you have kids or live with roommates, it can be difficult to keep all the dirt from coming in.

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