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2021 Sales Index Cover

FranConnect Releases 2021 Franchise Sales Index Report

– 7th Annual Report Quantifies the Impact of the Pandemic on Franchise Development, and Indicates a Franchise Sales Rebound Is on the Horizon

HERNDON, Va., April 27, 2021 — FranConnect, the leading provider of franchise management solutions for driving success in franchise sales, operations, and marketing, today released its 2021 Franchise Sales Index Report. Now in its seventh year, FranConnect’s Franchise Sales Index is the industry’s most comprehensive analysis of the franchise development function, offering franchisors unparalleled insights into the state of franchise development and strategies for increasing effectiveness and efficiency in the franchise sales process.

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A woman works on her laptop while holding a Beagle in her lap

Franchising Trends: Stay-at-Home Customers

One of the biggest trends coming out of the end of 2021 is stay-at-home customers. People are spending more time at home than ever, affecting some industries where franchises operate powerfully.

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A spa bed with towels, hot stones, and candles

Spas and Salons: Sample Objectives and Key Results (OKR)

Salon and spa franchises represent well over a million businesses across the U.S. According to IBISWorld, there are approximately 880,000 firms operating in the hair and nail salon industry within the U.S., providing direct employment opportunities for almost 1.2 million people. The health and wellness spa industry has over 22,000 businesses employing over 365,000 people. As the economy changes, salons and spas still employ many people.

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A variety of cleaning items

Keep the Dirt Out of Your Franchise Sales Data

A dirty database is a like a dirty home. When a home is messy and unorganized, it’s hard to find anything. It seems to happen in an instant, too – once one item is put in the wrong place, the mess piles up. Particularly if you have kids or live with roommates, it can be difficult to keep all the dirt from coming in.

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A gym with dumbbells, treadmills, and ellipticals

Gym and Fitness Franchises: Sample Objectives and Key Results (OKR)

In 2018, the worldwide fitness industry saw membership grow to a record-high 183 million users, revenue totaling an estimated $94 billion, and club count exceeding 210,000 facilities, according to the IHRSA Global Report. As the global landscape shifts, we will continue to see gyms making a meaningful contribution to the economy.

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