Community marketing is the one thing you want to get right for your franchisees. While you may have a marketing team, branding agency, or even a vendor that updates your social media, you can never outsource it completely.
There is no shortage of vendors that try to sell the magic bullet of marketing. Just like a sales professional trying to sell an âeasyâ weight loss program or a âfastâ way to make money, they position it as a cake-walk once you make a hefty investment.
The truth is, marketing is exactly like getting to a healthier weight or making a more satisfying income; it is a step-by-step journey, where you learn along the way with true rewards at the end. But it is certainly not a cake-walk â no matter how many people try to sell it that way.
For a more realistic look at how you can build community marketing into your franchiseesâ day-to-day processes, consider the tips below.
Ian Walsh
