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Pathways To Profit Conference Registration Now Underway!
Registration is now open for two, intensive one-day conferences: Building a Stronger Franchise System Through Marketing and Financial Excellence. The events take place on June 4 (Dallas) and June 6 (Chicago).
Presented by FranConnect, Zcubator and Listen 360, these gatherings bring together a “rock star” line-up of some of the most successful people in franchising who will pass on advice, insights and inspiration to attendees.
All this, in one power-packed workshop that’s sure to convey great ideas for growing your system and the motivation to begin implementing them right away.
You can learn more here or click on an image in the city of your choosing. Make plans to join us and register today!
FranConnect Expands Leadership Team with Seasoned Franchise Veterans
Reston, Va. – Amit Pamecha, CEO and Founder of FranConnect, announced today the addition of three experienced franchise industry professionals to its growing executive team in Reston, Va. The world’s largest technology supplier to franchise systems, FranConnect provides comprehensive applications tailored to solve a host of franchise needs, including franchise development, marketing, performance and royalty management,operations and more.
Joining the FranConnect team is new Director of Training Keith Lovell, VP of Business Development Scott Thompson, and Business Development Manager Julie Nelson-Dennison. A former franchisee and regional franchise director of Wireless Zone, a Verizon Wireless premium retailer, Lovell comes to FranConnect with deep roots in the franchise space. Thompson, who will focus on further increasing FranConnect’s client base, is a former executive vice president of Desjoyaux Pools, LLC and owner of multiple Fitness Together franchise locations. Nelson-Dennison is the former vice president of business development and franchise solutions at PrintingForLess.com.
“FranConnect is poised for tremendous growth over the coming years, and as we continue to perfect our business model and expand our service offerings, we’ll continue to grow with experienced industry professionals who truly understand the unique needs of both franchisors and franchisees,” said Pamecha. “While every one of our franchise clients has unique challenges, each of our new team members brings extensive experience and an insider’s perspective to the company.”
FranConnect’s addition of Lovell, Thompson and Nelson-Dennison continues a company-wide trend of recruiting top-notch franchise professionals. In March 2012, FranConnect appointed Keith Gerson as its President of Global Operations after a 30-year career working various positions in the franchise sector.In August 2012, FranConnect hired former President and CEO of HouseMaster Home Inspections, Kathleen Kuhn, as the new VP of Franchise Marketing Solutions.
Pamecha’s announcement also comes on the heels of a banner company year where FranConnect grew its customer base to more than 450 franchise brands. Moreover, the company has enjoyed 20-30 percent increase in its customer base each year for the last eight years.
About FranConnect, Inc.
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit www.franconnect.com
Media Contact:
Monica Rutkowski
Fishman Public Relations
847-945-1300
mrutkowski@fishmanpr.com
Wings Etc. Chooses FranConnect as Franchise Management Solution
Indiana-based restaurant and pub invests in new technology to better manage leads
Reston, Va. – In order to improve efficiencies within lead generation and management, Wings Etc. has partnered with FranConnect, the leading provider of franchise management systems. FranConnect’s integrated and comprehensive suite of applications provides the following solutions: franchise development, franchisee performance and royalty management, franchisee collaboration/training, franchise operations, franchise marketing, franchise e-commerce and more.
Founded in 1994 in the South Bend, IN region, Wings Etc. gained notoriety when the founder’s signature “Jumbo Buffalo Wings” received the “Best Wings” accolade – an award it has won for 18 consecutive years – from the South Bend Tribune’s annual readers’ poll. The sports-themed pub and restaurant has grown to 22 locations throughout Indiana, Illinois, Michigan, and North Carolina. An increase in leads required an upgrade from an internally managed excel document. To improve this process, Wings Etc. invested in FranConnect’s CRM and lead management tools.
“Partnering with the leader in the industry has allowed us to capitalize on more leads and better manage our franchise by giving us a centralized platform that is easy to use with multiple people involved,” says Robert Hensmann, Executive Vice President and CFO of Wings Etc. “We were drawn to FranConnect for its specialization in franchising and also for the wide variety of tools it offers. We definitely plan to incorporate more services in the near future.”
With a background in technology, CEO Amit Pamecha created FranConnect after realizing that no one offered franchisors a centralized system to manage operations. Working with franchise veterans, Pamecha translated franchisors’ feedback into a user-friendly, comprehensive franchise management platform. FranConnect is the only technology service that gives franchisors the capability to house multiple facets of the organization.
FranConnect is the leading provider for franchise technology and solutions working with more than 450 brands. As a result of this experience, FranConnect has developed four revolutionary productsthat all integrate into one easy-to-use system while leveraging industry best practices and tactics. The base product, FranConnect®, helps franchisors manage all operations including development, CRM, financials, reporting and analytics, franchisee support/training and more. One of their most successful offerings, Captivate®, a centralized recruitment accelerator has helped franchisors to grow their organic lead generation anywhere from 20-400%. Additionally, for service-based organizations, FranConnect developed Service314 to help unit owners run their business locally while integrating point-of-sales software. To address the increasingly complex local marketing landscape, the company unveiled Zcubator™, a single platform that allows Franchisees to easily launch targeted campaigns and measure their effectiveness, all through a single login.
FranConnect’s recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing extensive experience and an insider’s perspective to the company. Wings Etc. and FranConnect mark what they hope will be the beginning of a long relationship.
“Each one of our clients has unique challenges and needs associated with various parts of the business, and we look forward to working with Wings Etc. to learn the intricacies of the franchise and build the custom solutions to help them grow,” said Gerson. “As we develop and implement management systems for companies like Wings Etc., we are simultaneously perfecting our services and evolving as a supplier in the franchise industry.”
About FranConnect, Inc.
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit www.franconnect.com
About Wings Etc.
Wing Etc. Restaurant & Pub is a sports bar concept that first gained notoriety when, in 1994, Founder Jim Weaver’s signature “Jumbo Wings” beat out a host of buffalo wing competitors in the South Bend (IN) Tribune’s “Best Wings” annual readers’ poll. It’s a title Wings Etc. has won for 18 consecutive years, and the chain’s popularity with South Bend sports fans-and those graduating from its famed local university-has propelled Weaver’s concept from a single Mishawaka location into a multiregional franchise company operating 22 pubs in Indiana, Michigan, Illinois and North Carolina. The chain features wings, ribs, char-grilled burgers, hot oven subs, wraps, salads, flatbreads and popular appetizers, as well as kid’s meals, daily lunch specials, daily drink specials, and full bar service, all offered in a casual, friendly, HDTV-filled, sports-themed restaurant. For more information, visit www.wingsetc.net.
Media Contact:
Monica Rutkowski
Fishman Public Relations
847-945-1300
mrutkowski@fishmanpr.com
Mosquito Joe Chooses FranConnect as Official Franchise Management System
Pest control solutions company invests in new technology to lay groundwork for new franchisees
Reston, Va. – Mosquito Joe has partnered with FranConnect, the leading provider of franchise management systems, in preparation for expanding the brand through franchising. FranConnect’s integrated and comprehensive suite of applications provides the following solutions: franchise development, franchisee performance and royalty management, franchisee collaboration/training, franchise operations, franchise marketing, franchise e-commerce and more.
Based in Hampton Roads, VA, Mosquito Joe was founded in 2009 after one of the founders took a family vacation to the Caribbean. He enjoyed spending time around the resort where they were staying but was eaten alive while on a tour of the island. After speaking with the resort’s manager, he was introduced to the world of mosquito control and knew that there was an existing need to bring these best practices home.
Though company-owned for the first three seasons (from March to October roughly), Mosquito Joe made the decision to franchise in early 2012. The company launched its franchise sales efforts in October and has already received significant interest and leads. Mosquito Joe’s executive team comes from a deep background in franchising and was already familiar with FranConnect’s capabilities. In preparation for growing a franchisee base, Mosquito Joe chose to invest in FranConnect from the beginning. Currently, the company is implementing FranConnect’s franchise sales management system, intranet system and elements of the newest platform, Zcubator.
“Through FranConnect, we are able to see what lead generation tactics are working, analyze our strategies and use our dollars more intelligently to grow our business,” said Angela Zerda, Director of Marketing for Mosquito Joe. “FranConnect’s focus on franchising systems coupled with our executive team’s experience and our franchise-centric culture allow for seamless collaboration.”
With a background in technology, CEO Amit Pamecha created FranConnect after realizing that no one offered franchisors a centralized system to manage operations. Working with franchise veterans, Pamecha translated franchisors’ feedback into a user-friendly, comprehensive franchise management platform. FranConnect is the only technology service that gives franchisors the capability to house multiple facets of the organization.
FranConnect is the leading provider for franchise technology and solutions working with more than 450 brands. As a result of this experience, FranConnect has developed four revolutionary productsthat all integrate into one easy-to-use system while leveraging industry best practices and tactics. The base product, FranConnect®, helps franchisors manage all operations including development, CRM, financials, reporting and analytics, franchisee support/training and more. One of their most successful offerings, Captivate®, a centralized recruitment accelerator has helped franchisors to grow their organic lead generation anywhere from 20-400%. Additionally, for service-based organizations, FranConnect developed Service314 to help unit owners run their business locally while integrating point-of-sales software. To address the increasingly complex local marketing landscape, the company unveiled Zcubator™, a single platform that allows Franchisees to easily launch targeted campaigns and measure their effectiveness, all through a single login.
FranConnect’s recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing extensive experience and an insider’s perspective to the company. Mosquito Joe and FranConnect mark what they hope will be the beginning of a long relationship.
“Each one of our clients has unique challenges and needs associated with various parts of the business, and we look forward to working with Mosquito Joe to learn the intricacies of the franchise and build the custom solutions to help them grow,” said Gerson. “As we develop and implement management systems for companies like Mosquito Joe, we are simultaneously perfecting our services and evolving as a supplier in the franchise industry.”
About FranConnect, Inc.
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit www.franconnect.com
About Mosquito Joe
Headquartered in Virginia Beach, VA, Mosquito Joe provides mosquito control services to residential and commercial customers, repelling and killing outdoor pests such as mosquitoes, ticks and fleas. Through barrier sprays, misting systems and special event solutions Mosquito Joe is committed to making outside fun again. For more information on Mosquito Joe service or franchise opportunities, please call toll-free 855-275-2563 or visit mosquitojoe.com.
Media Contact:
Monica Rutkowski
Fishman Public Relations
847-945-1300
mrutkowski@fishmanpr.com
Tint World Chooses FranConnect as Integrated Technology Provider
November 13, 2012 // Franchising.com // Reston, Va. – In order to improve system efficiencies and ultimately boost the bottom line for its franchise owners, Tint World has partnered with FranConnect, the leading provider of franchise management systems. FranConnect’s integrated and comprehensive suite of applications provides the following solutions: franchise development, franchisee performance and royalty management, franchisee collaboration/training, franchise operations, franchise marketing, franchise e-commerce and more.
Tint World started in 1982 with one store as a new concept offering window tinting and soon grew to include a variety of automotive styling services. With 24 locations open and 38 more licenses under development, the franchise began to realize it needed a centralized, integrated system for franchise management and marketing support. FranConnect worked with Tint World to customize its basic module to fit Tint World’s specific needs. Tint World will take advantage of several services within FranConnect’s new marketing platform, Zcubator, as well as those assisting in franchise prospect lead generation.
“When we learned more about the depth of services FranConnect offers, we were excited to see how we could implement their tools to help grow our own franchise,” said Charles Bonfiglio, President/CEO of Tint World. “Through the customized system we have developed together, we can share vital marketing and sales data so that our franchisees have everything they need to be successful. FranConnect’s systems will allow us to operate more efficiently and help our franchisees boost profits.
With a background in technology, CEO Amit Pamecha created FranConnect after realizing that no one offered franchisors a centralized system to manage operations. Working with franchise veterans, Pamecha translated franchisors’ feedback into a user-friendly, comprehensive franchise management platform. FranConnect is the only technology service that gives franchisors the capability to house multiple facets of the organization.
FranConnect is the leading provider for franchise technology and solutions working with more than 450 brands. As a result of this experience, FranConnect has developed four revolutionary products that all integrate into one easy-to-use system while leveraging industry best practices and tactics. The base product, FranConnect®, helps franchisors manage all operations including development, CRM, financials, reporting and analytics, franchisee support/training and more. One of their most successful offerings, Captivate®, a centralized recruitment accelerator has helped franchisors to grow their organic lead generation anywhere from 20-400%. Additionally, for service-based organizations, FranConnect developed Service314 to help unit owners run their business locally while integrating point-of-sales software. To address the increasingly complex local marketing landscape, the company unveiled Zcubator™, a single platform that allows Franchisees to easily launch targeted campaigns and measure their effectiveness, all through a single login.
FranConnect’s recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing extensive experience and an insider’s perspective to the company. Tint World marks FranConnect’s 21st client this year and the beginning of what they hope will be a long relationship.
“Each one of our clients has unique challenges and needs associated with various parts of the business, and we have enjoyed working with Tint World in the early stages thus far to learn the intricacies of the franchise and build the custom solutions to help them grow,” said Gerson. “As we develop and implement management systems for companies like Tint World, we are simultaneously perfecting our services and evolving as a supplier in the franchise industry.”
About FranConnect, Inc.
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit www.franconnect.com
About Tint World®
Established 1982 in Tamarac, Florida, Tint World® is now the leading franchised provider of automotive,residential, commercial, and marine window tinting and security film services in the US. Tint World® Automotive Styling Centers also offer auto security, mobile electronics, performance and styling accessories, custom wheels and tire packages, auto detailing, and reconditioning services.
Media Contact:
Monica Rutkowski
Fishman Public Relations
847-945-1300
mrutkowski@fishmanpr.com
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FranConnect Data Safe amidst Hurricane Sandy (Frankenstorm)
As many of our clients are preparing for Hurricane Sandy, we want to take a moment to reassure you of FranConnect’s preparedness for this predicted storm.
Please note:
- Our servers are protected against any weather-related threat
- Customer systems and data are secure and not at risk for outage
- Our data centers all have backup power resources
- Our data centers have multiple internet connections available in case one ISP loses connectivity
While we have put all proper measures in place beforehand, we will continue to monitor the storm as it advances to ensure that your system is protected throughout the hurricane’s course.
We are proud to partner with you and encourage you to take all safety precautions during the storm.
Make Sure you are Prepared: Hurricane Preparedness Site
FranConnect Meets Escalating Demand for Cloud Computing Services, Adds More Than 20 New Clients
Leading provider of franchise technology and solutions develops solutions to age-old challenges faced by Franchisors on a daily basis.
Reston, VA (PRWEB) October 23, 2012 - As the popularity of cloud computing continues to rise, FranConnect, the leading provider of franchise technology and solutions, is rapidly expanding its client base of franchisors choosing to outsource their application development and hosting. In the last six months, FranConnect has added more than 20 new clients, including some of the world’s leading franchise brands: Famous Dave’s, Liberty Tax, Dairy Queen, Mrs. Fields Famous Brands and Title Boxing Club to name a few.
FranConnect has carved a niche in the franchise sector by developing solutions that streamline nearly every aspect of a franchised business, from franchise development to customer relationship management and franchisee local marketing.
“Cloud services allow franchisors and franchisees to access the applications and data, wherever and whenever necessary, to efficiently run their businesses,” said Amit Pamecha, founder and CEO of FranConnect. “We’re developing solutions to age-old challenges faced by franchisors on a daily basis, and as technology continues to advance at an exponential rate, more and more franchisors realize that outsourcing the development and hosting of management systems makes good business sense.”
According to a recent study by Bluewolf, Inc. cloud computing services are the fastest growing segment of IT outsourcing worldwide and are expected to grow 48.7% in 2012 to $5 billion, an increase of $1.6 billion from 2011. Within this arena, application hosting is becoming increasingly more popular with about 35% of companies saying they will outsource more in this area during the next year to 18 months.
Capitalizing on the trend of franchise companies looking to outsource management systems and application development and hosting, FranConnect has grown to become the world’s largest technology provider to franchise systems with over 450 franchise brands as customers. The company has enjoyed 20-30 percent increase in its customer base each year for the last eight years.
About FranConnect, Inc
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit http://www.franconnect.com.
Contact:
Sara Schulte
847-945-1300
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Decorating Den Interiors Pioneers FranConnect Marketing Technology for Its Franchisees
NEWS from Decorating Den Interiors
Contact: Ross Feltz, public relations counsel
cell: 814-414-8215 rfeltz@decoratingden.com
September 2012
Easton, Md.— Decorating Den Interiors (www.decoratingden.com), North America’s largest home furnishings and interior design franchise company, is introducing to its franchisees a pioneering one-stop, cloud-based marketing resource that puts a wide array of client development tools at their fingertips. “This provides our designers with a huge advantage for their businesses,” says James S. Bugg, Jr., president and chief executive officer.
“This is a technology-based single source for managing all aspects of communication with prospects, leads and customers. Whether it’s an email program, direct mail, print advertising, thank you notes, or some other customer relations tactic, the new resource makes managing marketing systems easier than ever before. Social media can be easily updated across all platforms from a single post,” Bugg explains. “Our owners can even put their marketing on auto-pilot so they have more time for designing.”
Called Zcubator™, the new system was developed by FranConnect® (www.franconnect.com), the top provider of franchise management systems. “We are passionate about helping great businesses like Decorating Den Interiors build smarter franchise systems. They were one of our first clients as we together developed their Deconet intranet business and communication management system for individual owners,” says FranConnect founder and CEO Amit Pamecha. “Now they are partnering with us to add Zcubator ™, our single login cloud-based platform for running a franchisee’s entire marketing strategy.”
The all-in-one portal enables easy access to all the creative concepts for email templates, advertising designs, and suggested copy developed by Decorating Den Interiors corporate staff. All of the marketing pieces can be personalized by the individual interior decorators and designers. They can add their own project photos or use photos from an extensive library of award winning room makeovers from the annual Decorating Den Interiors Dream Room competition judged by international home furnishings journalists.
Franchisees also can use the software’s reporting capabilities to send creative campaigns to a specific audience based on purchase history or special dates such as anniversaries, birthdays or other events.
“Along with the quarterly promotions and vendor discounts that our merchandising department arranges with our international network of suppliers, it makes for a powerful combination of national and personal branding,” says Bugg.
“We have pioneered and perfected in-home shopping for interior design and home furnishings along with teaching those who love design how to have their own business,” he adds. “It’s only fitting that we also pioneer this resource for our interior design business owners.”
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About Decorating Den Interiors:
Established in 1969, DDI is the largest home furnishings franchise business in North America. Each interior decorator has access to thousands of samples of designer window treatments; wall and floor coverings; furniture and accessories; all brought directly to the each client’s home or office. Decorating Den’s experts are featured in interior decorating magazines, journals and books, such as “Decorating…the Professional Touch,” by Decorating Den’s Director of Design, Carol Donayre Bugg, ASID, DDCD.
Franchise Executive joins FranConnect to launch franchising first integrated marketing solution for Franchisors and Franchisees
Reston, Va. August 2, 2012 – Kathleen A. Kuhn has joined the team at FranConnect as VP of Franchise Marketing Solutions. Kuhn is a 25+ year veteran of franchising having started as HouseMaster Home Inspection Franchisee in 1985, where she quickly became one of the youngest and fastest growing units. Kathleen’s father, Ken Austin, founded HouseMaster and eventually recruited Kuhn to corporate. At corporate Kuhn wore many hats including VP of Marketing, Brand Spokesperson and President and CEO. Earlier this year she left HouseMaster Corporate, which was sold to DBR Franchising in 2008. “My plan was to work with my husband who is also a HouseMaster franchisee and focus on growing his business. However, when Keith Gerson, (President of FranConnect) approached me and demonstrated the Zcubator system, I saw a great opportunity to utilize my areas of expertise and make a difference.”
Zcubator, which was launched in February of 2012, provides franchisors a powerful, easy- -to-use solution to integrate all of a brand’s marketing programs under one platform, with one login. Zcubator gives franchisees the ability to launch and measure their campaigns and track their customers with just a few clicks. Kuhn notes, “the proliferation of marketing programs including Search Marketing, Social Media, Customer Feedback Systems as well as traditional tools like direct mail, and print media have become cumbersome to implement, expensive and time consuming. Zcubator addresses this very issue.” Kuhn states.
Zcubator reduces the time and cost of implementing many different programs such as Pay Per Click, Facebook Management, Ad Builder and Direct Mail. The system also helps corporate marketing teams better assess programs being used, and implement more consistent marketing throughout the system. I am looking forward to helping more brands embrace this solution and watch their franchisee satisfaction and revenues rise!” Kuhn adds.
“Kathleen comes to FranConnect with the unique vantage point of having been a franchisee, a franchisor, and married to a franchisee! She has first-hand knowledge of the marketing needs of strong brands and how to get franchisee buy in on change. I am thrilled to have her on the team to help us make Zcubator the franchise industry standard for marketing automation.” notes Keith Gerson.
Media Contact: Monica Rutkowski, Fishman Public Relations; (847) 945-1300 x235; mrutkowski@fishmanpr.com
Franchise Companies Solve Age-Old Marketing Challenges with Zcubator™
New FranConnect management system sets franchisee marketing on autopilot
Reston, Va. July 10, 2012 – In a recent study of 300 franchise companies, FranConnect, the leading provider of franchise management systems, found that 62 percent of small business owners are struggling to keep up their local marketing campaigns. To help franchisees and franchisors navigate the increasingly complex marketing landscape, FranConnect has unveiled Zcubator™, a single platform that gives franchise systems the ability to easily manage and evaluate the effectiveness of multiple marketing channels, all with a single login.
Despite the fact that a franchise’s success is largely dependent on comprehensive marketing strategies, very few franchisors recruit new owners based on marketing expertise. A general lack of marketing acumen and time leads to inadequacies in the many critical components that fall under local marketing. With this in mind, FranConnect set out to create a platform that puts marketing on autopilot while giving franchisees the guidance and tools to help achieve their revenue goals.
FranConnect’s recently appointed President of Global Operations, Keith Gerson, has worked for large brands in the franchising industry, bringing an insider’s perspective to the challenge. “As a past FranConnect customer, I have experienced the strength and breadth of the existing FranConnect solutions. The integrated and comprehensive approach to marketing that Zcubator offers is unlike anything I have seen in franchising,” said Gerson. “We developed one system to streamline and simplify one of the most critical elements to running a successful business, both at the corporate and local store levels.”
The Zcubator platform houses all aspects of franchise marketing and includes a comprehensive suite of nine marketing applications. From publishing and managing social media, to centralizing marketing assets, to conducting customer surveys, to creating and managing email campaigns and print ads, franchisors have the tools to streamline franchisee marketing while gaining greater control of their brand image. The analytics provided – click-through rates, contact source reports, purchase history – help owners focus on the campaigns that generate the greatest ROI. Franchisees don’t have to guess whether a campaign is effective and franchisors don’t have to wonder how and if franchisees are marketing at the local level.
Zcubator has proven to be incredibly effective when it comes to the management of a franchise system’s social media campaigns. As this marketing tool continues to rapidly evolve, franchisees and franchisors struggle to sustain a cohesive social media strategy, if any at all. According to a survey by the International Franchise Association, only 22% of franchisors use Facebook, and those that use social media are unable to control content, leading to inconsistent messaging and a lack of unified branding. By centralizing the process, Zcubator gives businesses the opportunity to successfully build a social presence and maintain one voice through multiple channels
“We’ve listened to dozens of our existing clients – they tell us franchisee marketing continues to wallow in disarray,” said FranConnect Founder and CEO, Amit Pamecha. “Most franchisees are too busy running their local businesses to dedicate the time to keep up with marketing demands. Some will give up, or find an array of outside service providers to do the work for them, which leads to a frustrating
disconnect among the various strategies. Zcubator offers a single cloud-based platform for running a franchisee’s entire marketing strategy.” Under Pamecha’s leadership FranConnect has grown to become the world’s largest technology provider to franchise systems with over 450 franchise brands as customers. The company has enjoyed 20-30 percent customer base increases each year for the last eight years. Pamecha holds a MS in robotics from Johns Hopkins University and a B. Tech from IIT Delhi; he also holds patents on public key infrastructure and metamorphic robots.
About FranConnect, Inc:
FranConnect is the leading provider of Franchise Management Systems as more than 450 brands use the company’s comprehensive systems to establish, grow and manage their franchise operations. FranConnect’s integrated suite of applications allows franchisors to manage all aspects of their operations including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit www.franconnect.com.
Media Contact: Monica Rutkowski, Fishman Public Relations; (847) 945-1300 x235; mrutkowski@fishmanpr.com
- Pathways To Profit Conference Registration Now Underway!
May 15, 2013 - FranConnect Expands Leadership Team with Seasoned Franchise Veterans
January 10, 2013 - Wings Etc. Chooses FranConnect as Franchise Management Solution
December 27, 2012 - Mosquito Joe Chooses FranConnect as Official Franchise Management System
December 21, 2012 - Tint World Chooses FranConnect as Integrated Technology Provider
November 14, 2012